Aircall

Cloud-based communication platform and phone system of choice for modern businesses. France's 16th unicorn, Arcall achieved Centaur status with over $100 million in ARR by 2022.

Client
Aircall
Role
Lead Brand Designer
Year
2024
Website
aircall.io

The concept

Aircall is a cloud-based communication platform and phone system designed for modern businesses. As France's 16th unicorn, Aircall achieved Centaur status with over $100 million in annual recurring revenue by 2022, solidifying its position as a leader in cloud communications.

As the Lead Brand Designer at Aircall, I have been at the forefront of shaping the brand's visual identity and ensuring consistency across all platforms. Over the past five years, I have led the design of all visual assets, including print materials, advertisements, and the global website. My role has been pivotal in enhancing the user experience and interface, making sure that every touchpoint with the brand is both engaging and effective.

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Deliverables

Deliverables

A significant part of my responsibilities has been the development and management of a comprehensive design system in Figma. This system has streamlined our design processes, ensuring coherence and efficiency across our design team. In addition to creating this system, I have also taken on the role of training and onboarding new designers, equipping them with the knowledge and tools they need to uphold our brand standards.

Furthermore, I played a crucial role in the creation of investor decks for Aircall's Series C and Series D funding rounds, which successfully raised $65 million and $120 million respectively. These decks were instrumental in communicating our vision and growth potential to investors, contributing to Aircall's impressive valuation of over $1 billion

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Aircall

Through my leadership and design expertise, I have also overseen design aspects of growth and conversion testing for the website, optimizing for user engagement and performance. This holistic approach has helped Aircall not only maintain but also elevate its brand presence in the competitive tech landscape.